<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[OneNine Advisory]]></title><description><![CDATA[OneNine Advisory]]></description><link>https://www.onenineadvisory.com/case-studies</link><generator>RSS for Node</generator><lastBuildDate>Wed, 02 Sep 2026 11:52:06 GMT</lastBuildDate><atom:link href="https://www.onenineforce.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[du Telcom: Exceeding Targets]]></title><description><![CDATA[From New Customer to Loyal Advocate: Boosting Revenue Across Telco digital products &#38; services. Challenges: High dropout rate on the du.ae  Home Page. Customers overwhelmed by choices and terminology. Lack of understanding about data usage (e.g., 20GB). Solution: Transform Home Page into Personalized Recommendation Page Key Actions: Led alignment of stakeholders towards a common vision. Identified 20 customer opportunities, mapped on the CX Journey. Integrated primary product solutions on the...]]></description><link>https://www.onenineadvisory.com/post/exceeding-targets-at-du-telcom</link><guid isPermaLink="false">69b13f640a4be4ba0d85608b</guid><pubDate>Wed, 11 Mar 2026 10:14:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_5fc49f57c07c4f2f9df13e905b97615f~mv2.jpg/v1/fit/w_928,h_422,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[IKEA: Kitchen Experience]]></title><description><![CDATA[Ikea. The Global Kitchen Experience Objective: Enhance Ikea’s Global Kitchen Experience What : www.ikea.com Åsa led the CX strategy for Ikea’s Global Kitchen experience, focusing on omni-channel journey growth opportunities to drive both short-term and long-term growth. Approach: Collaborated with the team at the Ikea Innovation Lab in Malmö. Directed both CX and Service Design , prioritizing opportunities and improving digital touchpoints. Key Actions: Identified 12 high-impact opportunity...]]></description><link>https://www.onenineadvisory.com/post/case-study-ikea-kitchen-experience</link><guid isPermaLink="false">69b12a484b8043385bd520c9</guid><pubDate>Wed, 11 Mar 2026 09:26:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_f9f28a99d70d49a9a456145dff2ce46b~mv2.png/v1/fit/w_595,h_458,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[Bang&#38;Olufsen: Enhanced Customer Journey]]></title><description><![CDATA[What: Global Consultancy Experience at Publicis Sapient  Asa served as the Global Experience Director &#38; Head of Experience at Publicis Sapient, a global consultancy with 40,000 employees. She led significant transformation projects with an experience team of 25+, working with top brands like Pandora, Bang &#38; Olufsen, Tetra Pak, H&#38;M, and Volvo. Case Study: Bang &#38; Olufsen Key Actions and Timeline: 8 Weeks: Developed an end-to-end working prototype. 6 Weeks: Created an immersive experience book....]]></description><link>https://www.onenineadvisory.com/post/bang-olufsen</link><guid isPermaLink="false">69b140dfa547e1dd3d7f61a6</guid><pubDate>Wed, 05 Nov 2025 10:19:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_b1ba3ca4795b45a59f86ded8860f5ffa~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[IKEA: Energy Services Solar]]></title><description><![CDATA[Clear Decisions for People. Ready for AI Next. Role: Åsa Andersson, Global Experience Lead  Client: IKEA Ingka  Scope: Total Experience Omnichannel Strategy and Service Design The Problem Solar is a high risk and high cost decision. Even with IKEA’s strong brand trust, customers still asked:  “Is this the right decision for me?” Brand trust alone was not enough to drive confident decisions or scalable growth. What Åsa Did Åsa has worked as a strategic CX advisor for Ingka IKEA across multiple...]]></description><link>https://www.onenineadvisory.com/post/ai-ikea</link><guid isPermaLink="false">695b7c2e48ab5c2f4579a10e</guid><pubDate>Tue, 04 Nov 2025 08:57:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_05a54f86f85f411982b34e9f05c0be20~mv2.jpg/v1/fit/w_906,h_492,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[Pandora: Innovation for Omnichannel]]></title><description><![CDATA[Objective: Transform Pandora’s Engraving Service What: Publicis Sapient Asa served as Global Experience Director &#38; Head of Experience at Publicis Sapient, a global consultancy with 40,000 employees. She led transformation projects for top brands like Pandora, Bang &#38; Olufsen, Tetra Pak, Phizer, and Volvo. Case Study: Pandora Challenge : In 2016, Pandora launched an in-store engraving service in Italy, which was highly successful and rolled out globally. However, Pandora struggled to replicate...]]></description><link>https://www.onenineadvisory.com/post/pandora-com-innovation-for-omnichannel</link><guid isPermaLink="false">69b142774b8043385bd555dd</guid><pubDate>Mon, 03 Nov 2025 10:36:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_24516ec42cf14fb995aabf0e843b004c~mv2.png/v1/fit/w_1000,h_818,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[du.ae: Consumer app]]></title><description><![CDATA[Challenge :  The du app had low usage and was not connected to the customer journey. It lacked purpose and did not meet real customer needs. Objective: Transform the du App for Enhanced User Experience What: Complete Experience Transformation  of the du App  Asa led the comprehensive experience transformation for du telecom in Dubai over 4.5 years as Head of Experience, managing a UX and design team of 30+. This included omni-channel experiences for retail, e-commerce, apps, customer portals,...]]></description><link>https://www.onenineadvisory.com/post/du-consumer-app-71-uplift-in-penetration</link><guid isPermaLink="false">69b147060a4be4ba0d8571e7</guid><pubDate>Sun, 02 Nov 2025 10:44:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_d6c36d40dd084f5596aa8ef97b2000f9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[du.ae: Shopping experience]]></title><description><![CDATA[Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel experiences for retail, e-com, app, customer portals, personalization, website (1000 pages), SAAS (Blockchain as a service) Asa led the complete transformation of du:s e-com. Both experience strategy, Service design, UX and Creative...]]></description><link>https://www.onenineadvisory.com/post/du-ae-shopping-experience</link><guid isPermaLink="false">69b14887f333f99e51f271d2</guid><pubDate>Sat, 01 Nov 2025 10:49:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_598c26dd19e54b8fb06d83e778f4eca4~mv2.jpg/v1/fit/w_928,h_427,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[du.ae: Transformed personalised AI]]></title><description><![CDATA[Objective: Transform Information Architecture (IA) and Navigation for du Telecom What: UX and Design Transformation of IA and Navigation on 1000+ Pages Success Metrics: Improve TNPS (Transactional Net Promoter Score) Increase click-through rate to sales journeys Achieved a 30% increase in click-through to device purchases from the top navigation Background:  Asa led the UX and design transformation for du telecom in Dubai over 4.5 years as Head of Experience. The old IA and navigation were...]]></description><link>https://www.onenineadvisory.com/post/copy-of-du-ae-shopping-experience</link><guid isPermaLink="false">69b1498e0a4be4ba0d8577a2</guid><pubDate>Fri, 31 Oct 2025 10:55:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_4e7605be29984b0c85a462161a699e51~mv2.jpg/v1/fit/w_915,h_446,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item><item><title><![CDATA[du Telecom: Digital help via Chat Bot]]></title><description><![CDATA[Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel experiences for retail, e-com, app, customer portals, personalization, website (1000 pages), SAAS (Blockchain as a service) In order to improve our customer experience we knew we needed to reduce wait time in our retail shops, reduce...]]></description><link>https://www.onenineadvisory.com/post/du-telecom-digital-help-via-chat-bot</link><guid isPermaLink="false">69b14a7aa547e1dd3d7f77f1</guid><pubDate>Thu, 30 Oct 2025 11:52:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1adaa7_b4eab03bc0b649c7bad1b85903c10fb0~mv2.png/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Åsa Andersson</dc:creator></item></channel></rss>